Enhance your website with the colorTXT add-on and give your visitors the option to read in color.
Add the colorTXT menu to your website
Give your readers the advantage of reading smarter in color. By bridging the gap between plain black-and-white and vibrant, meaningful color, colorTXT creates an immersive experience that brings words to life and engages your audience.
Reading Challenges colorTXT Solves
Most readers struggle to extract key facts quickly from dense, black-and-white text - especially on news pages. Online reading is 10 – 30% slower than print and nearly 70% of users report digital eye strain. colorTXT tackles the core issues directly in the text layer so readers can find what matters, faster.
| News scanning, solved. | Names, dates, numbers, and quotes visually pop so readers can locate facts at a glance. |
| Comprehension & speed improved. | Sentence structure is visually clarified (verbs, entities, quantities), reducing rereads and boosting understanding. |
| Fatigue lowered. | Structured color breaks monotony, easing eye strain during long sessions. |
| Engagement. | Visual anchors keep attention and reduce bounce/skim behavior. |
| Inclusive by design. | Helpful scaffolding for ADHD and ESL readers without changing your content. |
| Publisher friendly. | colorTXT enhances the text itself — no editorial changes, two-line integration. |
Pair this with your analytics - time on page, scroll depth, and CTR typically reflect the improvements colorTXT targets.
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About colorTXT Technology
Fast, Rule-Based Symbolic AI
colorTXT is a breakthrough reading technology that transforms plain black text into a vibrant, focused, and structured experience. It's more than visual enhancement — it's the next step in how people engage with information online. Visionary brands and marketers now have the opportunity to lead this shift and introduce a smarter way to read.
How colorTXT Works
colorTXT enhances reading by emphasizing the words that carry meaning and softening those that do not. Names appear in a red color, verbs in green, and numbers and dates in blue. Quotes are highlighted as visual blocks for easy scanning or skipping. Meanwhile, filler words and transitions fade into the background. The result is a layered, multi-focal reading experience where each reader naturally focuses on what matters most to them: actions, facts, names, or opinions. It's like giving the brain a visual map before it starts exploring the text.
Benefit to Content Providers
colorTXT helps publishers increase engagement without changing a word of content. By adding a simple colorTXT menu, sites like CNN, NYT, or Amazon can offer readers a smarter way to read. Whether scanning headlines or reading long-form essays, colorTXT keeps readers focused, on-page longer, and more satisfied. And best of all - it puts the power in the reader's hands.
Proof and Precedent: Relied on by programmers, now empowering all readers.
For over 30 years, programmers have relied on syntax highlighting to make code more readable, writable, and comprehensible. Today, nearly all code is written in color. Studies show that it helps with finding key information faster, improving understanding, and reducing fatigue (see Wikipedia Syntax Highlighting page). What worked for code now powers how we read — with colorTXT. The same cognitive advantage is now applied to news, blogs, and online articles.
For Business Partners & Decision Makers
Market Opportunity
See the compelling data: $448B market, 70% user demand, 12% annual growth
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Technology overview, business model, and integration details for partners
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Marketing firms, publishers, and tech companies: let's transform reading together
Explore Partnerships →Transform Your Website's Reading Experience
Color To Taste
Some readers will initially prefer classic black-and-white text. But others may discover that reading in color (like coding in color) makes a real difference. With colorTXT, verbs, names, numbers, and key structures pop visually, helping readers focus faster and retain more.
Adding colorTXT to your website is easy and completely risk-free. You can start with coloring turned off by default, so your original experience stays untouched. Curious visitors can enable colorTXT with one click and instantly personalize their settings to their reading preferences.
Whether set to "on" by default for immediate content enhancement or left "off" initially, colorTXT lets visitors read smarter and deeper with color to taste.
How colorTXT Uses Color
| Proper Nouns | Names of people, places, and entities like English are given a reddish hue to attract attention. |
| Verbs | Every sentence has at least one verb, so they are colored in green to serve as focus anchors. |
| Numbers | Blue is used for numbers and dates like 100 or one million. |
| Nouns | Nouns take the default text color which is black on white background and white on black backgrounds. |
| Functional Words | These are words like articles, prepositions and conjunctions, they are de-emphasized in gray because they carry less information. |
| Quotes | Quotes "are given" a background color so the reader can read or skip as a block easily. |
| Parenthesis | Also to allow the reader to focus or skip (especially long ones) as a block. |
| Important Sentences | Important sentences are identified based on their syntactic or semantic structure. More details here. |
Simple Integration, Powerful Results
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