What is colorTXT?

colorTXT is a breakthrough reading technology that applies intelligent color-coding to text to enhance reading comprehension, speed, and focus. It's developed by Datumtron Corp (founded by Ash Azmi in 2013) and represents the application of syntax highlighting principles from programming to natural language reading.

Target Markets

• News websites and digital publishers
• Educational platforms and e-learning
• Ebook platforms and PDF readers
• Accessibility-focused organizations
• Device manufacturers (tablets, e-readers)

Business Model

Datumtron is seeking strategic partnerships rather than direct sales:

• Marketing partners with relationships to major publishers (CNN, BBC, NYT)
• Technology licensing for ebook publishers, PDF platforms
• Device partnerships with ebook reader and tablet manufacturers
• Revenue sharing and equity partnership models

Scientific Foundation

Based on 30+ years of syntax highlighting research in programming, which has proven to:

• Improve comprehension
• Reduce cognitive fatigue
• Enable faster information processing
• Enhance focus on important elements

The core value proposition: Give readers the same cognitive advantages that programmers have enjoyed with colored code for decades - but applied to everyday reading on the web.

Products & Services

1. colorTXT Widget for Websites

• Embeddable <colortxt-widget> web component
• Gives website visitors the option to read in color
• Includes usage analytics and customization

2. colorTXT for PDF (Coming soon)

• colorTXT for millions of PDF documents
• Improves reading long PDF documents with color

3. colorTXT for Ebook (Coming soon)

• colorTXT for millions of Ebooks
• Improves reading books with color

4. API & Licensing

• RESTful API for developers
• White-label integration options
• Custom implementation consulting

5. Synhix Chrome Extension

• Free browser extension for immediate use
• Available in Chrome Web Store
• Applies colorTXT to any website

How colorTXT Works

The technology uses strategic color-coding to emphasize meaningful content:

• 🔴 Proper nouns (names, places, entities) in a red
• 🟢 Verbs (action words that anchor sentences) in green
• 🔵 Numbers and dates in blue
• ⚫ Regular nouns (default color) in black
• 🔘 Functional words (articles, prepositions) - de-emphasized in gray
• 🎯 "Quotes" (and parenthetical content) highlighted in cyan and gray
• ✨ Important sentences are highlighted in green

Key Features

• "Color To Taste" - Fully customizable by users
• Multiple presets: Minimal, Balanced, Comprehensive, Accessible
• Adjustable intensity and color themes
• Easy integration - 2 lines of HTML, 5-minute setup
• Privacy-focused - no data collection beyond functionality